From Instagram Reels to LinkedIn thought leadership, discover the platforms and content strategies driving engagement across UAE, Qatar, and Saudi Arabia.
The MENA Social Media Landscape
The Middle East has one of the highest social media penetration rates globally. Instagram, TikTok, Snapchat, and Twitter dominate consumer attention, while LinkedIn is essential for B2B. Video content, particularly short-form vertical videos, drives the highest engagement. Arabic and English bilingual content performs best, reflecting the region's multicultural demographic.
2025 Trends to Watch
Influencer marketing continues to grow but authenticity matters more than follower count. Micro-influencers with engaged niche audiences deliver better ROI. Live streaming commerce is gaining traction. Community-building through groups and direct engagement becomes more valuable than broadcast-style posting. Brands that respond quickly and personally to comments and messages build stronger connections.
Looking to Boost Your Social Presence?
We manage social media strategies that build communities and drive engagement across MENA. From content creation to community management, we handle it all.
View Social Media Services →Winning Strategy
Success requires understanding cultural nuances, posting consistently, engaging authentically, and using platform-specific features. Invest in quality visual content, tell compelling stories, and measure what matters—engagement rate and conversions, not just follower count.