Challenge
Dar Al Khayma was launching a new property management brand in Dubai's competitive market. They needed a complete digital presence from scratch, including brand identity, website, and comprehensive marketing strategy to attract property owners and tenants while establishing credibility in the marketplace.
Solution
Vertex created a full digital ecosystem tailored for property management:
- Complete brand identity design and guidelines
- Custom website with property listing management system
- Integrated tenant and owner portals
- Social media strategy and content calendar
- Email marketing automation for property updates
- SEO optimization for local property searches
- Google Ads campaigns targeting property owners
- Marketing automation for inquiry handling
Results
Within 10 months, Dar Al Khayma established itself as a trusted property management brand with over 150 properties under management. The integrated system reduced manual work by 65% and improved tenant satisfaction scores significantly.
"Vertex didn't just build us a website—they built our entire business foundation. The automation and branding have been crucial to our rapid growth."