Challenge
Hamptons International, a premier real estate agency in Dubai, needed to increase qualified property inquiries while reducing lead acquisition costs. Their existing marketing efforts generated high volumes of unqualified leads, and their digital presence wasn't effectively showcasing their premium property portfolio.
Solution
Vertex implemented a sophisticated performance marketing strategy:
- Advanced Google Ads campaigns with property-specific targeting
- Lead scoring and qualification automation
- Landing pages optimized for high-value property inquiries
- CRM integration for seamless lead management
- Remarketing campaigns for property browsers
- Premium content strategy showcasing luxury properties
Results
+245%
Qualified Leads
-52%
Cost Per Lead
4.1x
ROI
+180%
Property Views
"The quality of leads has dramatically improved. Vertex understands the luxury real estate market and delivers results."