The Challenge
Frank Wurst had an excellent gourmet sausage concept but was struggling to build awareness and drive consistent online orders through delivery platforms. Their social media presence was inconsistent, and they weren't leveraging digital channels to drive both online orders and foot traffic to their locations.
Our Solution
We implemented a performance marketing strategy combining compelling social media content, targeted delivery platform promotion, and paid advertising to drive measurable increases in both online orders and restaurant foot traffic.
- Instagram and TikTok content strategy with food videography
- Delivery platform profile optimization (Talabat, Deliveroo, Noon Food)
- Meta Ads campaigns with location-based targeting
- Promotions and offers calendar development
- User-generated content campaign to build social proof
- Google My Business optimization for local discovery
- Seasonal campaign development for Ramadan and special occasions
The Results
+265%
Online Orders
+180%
Foot Traffic
+320%
Social Media Reach
4.9★
Average Platform Rating
"Our kitchen went from quiet to barely keeping up with demand. The combination of social media content and delivery platform optimization created a steady stream of orders we can count on every day."
