The Challenge
Zero Fat had a quality health food product and a physical presence, but their online sales channel was underperforming significantly. Their paid advertising was not profitable, their email list was untapped, and the eCommerce experience was not converting visitors into buyers. They needed a complete digital sales transformation.
Our Solution
We rebuilt Zero Fat's digital sales strategy from the ground up, creating profitable Meta Ads campaigns and implementing sophisticated email automation flows that turned their customer list into a recurring revenue engine.
- Meta Ads creative strategy and campaign rebuild
- Audience research and customer avatar development
- Email marketing platform setup and list segmentation
- Automated welcome, abandoned cart, and post-purchase flows
- eCommerce landing page optimization
- Loyalty program digital integration
- Monthly performance optimization and scaling
The Results
"Our online sales used to be an afterthought compared to our physical locations. Vertex Digital turned our digital channel into our fastest growing revenue stream. The email flows alone paid for the entire engagement."
