The Challenge
Abou Shawarma had a beloved product and loyal local following, but their brand awareness outside their immediate locations was limited. For franchise expansion, they needed to elevate their brand perception and demonstrate the franchise opportunity to potential investors across multiple markets simultaneously.
Our Solution
We executed a multi-channel marketing approach combining creative content production, paid advertising, and strategic PR to dramatically increase Abou Shawarma's brand presence and franchise lead flow.
- Brand storytelling video series production
- Multi-platform paid advertising across Instagram, TikTok, and Google
- Franchise opportunity content creation and distribution
- Food photography and visual identity enhancement
- Influencer campaign with food content creators
- Arabic language content for GCC market reach
- Press release and digital PR outreach
The Results
+195%
Brand Awareness
+310%
Social Followers
+275%
Franchise Inquiries
4 Markets
Expansion Reach
"We always knew we had a great product, but now the whole region knows it too. Vertex Digital's creative campaigns captured our brand essence perfectly and opened doors we never expected."
