The Challenge
Al Farooj Restaurant was a successful F&B brand looking to expand through franchising, but their franchise recruitment efforts were generating very few quality inquiries. Despite having a proven concept, they lacked the digital marketing strategy to attract qualified franchise investors across the region.
Our Solution
We developed a targeted franchise marketing campaign combining local search dominance, compelling video advertising, and dedicated franchise landing pages to attract serious investors across the UAE and wider MENA region.
- Franchise-specific landing page design and development
- Google Ads campaigns targeting franchise investor keywords
- YouTube video ad production and campaign management
- Local SEO optimization across all existing locations
- Facebook Lead Ads for franchise inquiry capture
- WhatsApp Business integration for lead follow-up
- Franchise information pack design and digital distribution
The Results
+220%
Franchise Inquiries
+380%
Local Search Visibility
8 New
Franchise Agreements
+145%
Video Ad Completion Rate
"The franchise inquiry quality went from occasional to consistent. Vertex Digital's video ads and local SEO strategy put us in front of exactly the right investors at the right time."
