The Challenge
Oporto was seeking to accelerate franchise expansion across the MENA region but was struggling to attract qualified franchise investors beyond their existing markets. Their digital marketing was not speaking to the investor mindset, and their franchise recruitment pipeline was inconsistent and insufficient for their growth targets.
Our Solution
We created a regionally-targeted franchise marketing system that identified and reached qualified franchise investors across multiple MENA markets with compelling, investment-focused messaging and campaigns.
- Franchise investor persona development and targeting strategy
- Localized Google Ads campaigns across UAE, Qatar, Saudi Arabia, and Kuwait
- Franchise ROI calculator and investment overview landing pages
- LinkedIn campaigns targeting entrepreneurial professionals
- Franchise success story video production
- Arabic and English bilingual campaign creative
- Lead qualification automation and CRM integration
The Results
+240%
Franchise Leads
5 Markets
New Coverage
+195%
Qualified Investor Inquiries
18 New
Franchise Agreements
"Vertex Digital understood the franchise investor mindset and built campaigns that spoke directly to their concerns and ambitions. Our franchise pipeline has never been stronger."
